SEO: What Is It and How It Works
When it comes to increasing your online pizza sales, search engine optimization and pay per click (PPC) are usually the first choices made by new entrepreneurs. Both tactics are considered to be effective when used correctly. However, there are many who question the effectiveness of SEO in driving traffic to your site. Is it really worthwhile for your company to spend thousands of dollars a month on this effort? Are the rewards worth it? What can PPC do for your business?
There are currently two popular search marketing strategies by which companies resolve this issue — Pay-Per-Click and Search Engine Optimization (SEO). However, which technique is more effective for you and your online pizza business? Is it worth it to invest in an ad at the very top of a popular keyword… or would it be more beneficial to focus on organic search ads that appear on the first page of Google, Yahoo or Bing? Which option is better for your company’s bottom line? How does Search Engine Optimization impact your long-term advertising options? How will PPC affect your company’s competitive future?
Before delving into the details of each strategy, let’s have a look at how they work. When you build a marketing plan, you choose which keywords you want to use. Then you choose a Search Engine Optimization company that will help you with the selection. These companies will provide you with helpful marketing tips and guidance on how to get your website noticed by consumers. Once you have chosen your company, they will provide you with helpful tools to help you promote your website. Next, you will pay them for the right to place your website or ad in their search marketing program.
There are basically two ways you can go about Search Engine Optimization:
one way and the other way. One way, the words you use in your advertisements (whether they are advertisements within search engine optimization articles or advertisements alongside a blog) will be matched with words in your database. The goal of this type of advertising is to boost your website ranking in order to get you more visitors, which will increase your potential for making sales.
The second way is not as popular, but can be just as effective. This strategy involves paying your PPC company to put your website in the first page or two of search results for relevant keywords. This strategy usually requires a small pay per click budget. Although there are benefits to using Search Engine Optimization in conjunction with this kind of marketing, it can also be quite costly. Because your website is ranked high on the first page of search results, it will be seen by more people – potentially bringing in more traffic than you had with Search Engine Optimization alone.
Pay per click marketing, on the other hand, is generally less effective, but can sometimes work.
The basic idea behind pay per click marketing is bidding on keywords, using it in a number of ads and websites and then paying the search engine that shows your ad the most when someone clicks on it. This method can be a bit tricky since search engines tend to vary in how they display ad placements. Usually, they show the top ranking sites at the top and the bottom of the results page, but some use a sliding scale where the site that was ranked the highest first will appear lower than other ads.
Before you begin using Search Engine Optimization and before you start paying money to advertise via Pay Per Click, you need to decide whether or not you want to do both methods. If you do, then you should set up a system that allows you to test both methods to see which works best for your business. Also, if you do not want to pay for advertising in the first place, you may want to try PPC without spending money until you get better at it. If you do not have the budget to test both methods, you should at least begin to focus on getting good rankings in the first place. Once you have enough information about Search Engine Optimization and have decided on which you think would be more effective, then you can make your decision.
- Regardless of which you choose, there are a number of things to keep in mind while you are setting up your system.
- Search Engine Optimization can give you a lot of traffic and help you build up your brand name, but paid advertising can be quite expensive and may hurt your budget if you are not sure whether or not you can afford it.
- Also, you should test both methods, as once you have figured out which is more effective, you may find that you do not need to spend a lot of money on Search Engine Optimization to get a lot of traffic and sponsored results.
- Make your choice based on your goals, your budget and your website’s needs.